The world of hockey memorabilia just got a jolt of excitement that’s likely to send collectors scrambling for their wallets. One of the most promising stars of tomorrow, Matthew Schaefer, has inked an exclusive multi-year deal with Upper Deck, the illustrious name synonymous with trading cards and sports memorabilia. This agreement comes just ahead of the much-anticipated 2025 NHL Draft, where Schaefer is expected to be the top choice. At the tender age of 17, this talented defenseman is already making waves large enough to warrant this significant signing.
Schaefer’s union with Upper Deck ensures that if you’re hoping to add a card of him to your collection, or if your heart is set on some first-rate autographed merchandise, you’ll need to turn to this card behemoth. Upper Deck has skillfully monopolized the Matthew Schaefer market, and in the world of trading cards, this is akin to owning Boardwalk and Park Place with a hotel—the buzz can’t be overstated.
The sentimental joy of this announcement isn’t lost on Schaefer, who beams with childhood nostalgia when discussing his partner in this new venture. Recalling yesteryears spent cracking open packs and organizing his stash of treasured cards with his family, he expresses, “It’s pretty special.” In a strange twist of fate, he is now the very face on the cards he’ll find himself lining up in the same way. For someone who hasn’t even reached the legal age to rent a vehicle, it’s an impressive accolade.
On the other hand, Upper Deck is equally ecstatic about the partnership. Company president, Jason Masherah, acknowledged Schaefer’s extraordinary talent, “Matthew Schaefer is undeniably one of the most promising young talents in hockey today.” You can almost sense the readiness in Masherah’s voice when considering the creation of Young Guns templates featuring Schaefer. It’s clear Upper Deck sees in Schaefer a marketable asset capable of drawing excitement analogous to catching a breakaway shot of a match-winning goal.
Schaefer’s credentials are undoubtedly impressive. Playing for the Erie Otters, he has chalked up 22 points over 17 games this season even while battling injuries. He was the first overall pick in the 2023 OHL Draft, a feat few achieve, especially as a defenseman. His prowess extends beyond the OHL, though, as he has added to his trophy cabinet with two glittering gold medals earned while donning Team Canada colors at the U17 World Challenge and the U18 Worlds. Ho-hum, just another day in the life of a star-in-the-making.
Those eager to embrace Schaefer memorabilia are in luck, and they won’t have long to wait. Upper Deck is primed to roll out signed pucks, jerseys, and prints via their online store before the month ticks over to its next page. And the crown jewel of any collection—his first official trading cards—will be making their grand arrival following his NHL debut, offering fanatics all the more reason to clear space in their decks and binders.
Turning an eye to the future, the imminent 2025 NHL Draft is set to pop the cork on June 27–28 at L.A. Live’s Peacock Theater in Los Angeles. There, Schaefer will step forth under the glaring lights, poised to own the night, offering yet another moment for his admirers to cherish.
In an era where sports stars transcend into brands almost as quickly as they notch their first pro point, Schaefer’s deal with Upper Deck heralds a symphony of potential, not just in his on-ice contributions but in the multitudinous personas his image and merchandise could inspire. From single cardholders to full kits, every bit of Schaefer is now a chapter of both hockey history and a hobbyist’s ambition.
So, whether you’re a die-hard hockey enthusiast or a trading card afficionado holding out hope for that perfect pull, keep your eyes peeled on Upper Deck’s latest drop. With Schaefer on board, the face of trading cards is bound to change, penciling in a new era of collectibles immortalized between four corners and a touch of old school wax nostalgia which hears only the rustle of possibility.
