The glitzy world of Formula 1, where speed’s melody harmonizes with the symphony of engines at full throttle, has added a new, exciting note—a fusion of collectible artistry with racing grandeur. Lewis Hamilton, a seven-time Formula 1 champion, has unveiled an electrifying partnership with Fanatics Collectibles. This endeavor promises to be as fast-paced and thrilling as any race, signaling new beginnings for Hamilton as he embarks on his inaugural season with the prancing horses of Ferrari after a staggering 12 years of reigning at Mercedes.
Hamilton’s move to Ferrari alone was bound to stir the racing community, yet it’s his venture into the sphere of collectibles that is now stealing the spotlight. Under a multi-year exclusive arrangement, Hamilton and Fanatics are set to revolutionize memorabilia by launching an authenticated line of trading cards and race-worn memorabilia. This exciting collaboration stems from an agreement with Topps—a collectible giant which became part of the Fanatics family last year.
This partnership doesn’t merely add Hamilton’s illustrious presence to the Topps roster; it uniquely amplifies his influence by involving him directly in the creative process. In a twist that will thrill collectors and fans alike, Hamilton’s input will now shape card designs and themes. Further adding shine to this venture is the assurance that the proceeds will benefit charitable causes, underscoring Hamilton’s commitment to giving back to the communities he cherishes.
London’s Regent Street witnessed a touch of racing glamor as Hamilton swung the doors open to Fanatics Collectibles’ newest flagship store. A ceremony that reverberated with energy saw Hamilton reveal his first handcrafted, one-of-a-kind Topps Chrome F1 card, clad in the signature red of Ferrari. The card, inscribed with an endearing “Forza Ferrari,” captured the hearts of collectors worldwide. Only five red-parallel versions were produced, making them a coveted treasure among collectors.
Topps’ acquisition of the rights to F1 trading cards and stickers in 2020 marked the beginning of an exhilarating era for racing collectibles. A spike in interest, spurred by the Netflix hit, Drive to Survive, and pandemic-induced trading card mania, has seen several Topps F1 cards breach the $100,000 mark at auctions. Hamilton’s paths have crossed these golden auctions time and again, with his 2020 Chrome Superfractor breaking records in December 2024 by selling for over a million dollars.
Before heading to the highly anticipated Miami Grand Prix, Lewis Hamilton shared his reflections on collecting with The Athletic. With nostalgic fondness, he recalled how every spare penny as a kid went into buying Premier League stickers, memories that built a bridge to his present, where his memorabilia supports causes he holds dear.
In London, amidst the jovial crowd, Hamilton experienced a heartwarming encounter with a fan who had bought one of his exclusive cards. The fan, who shared Hamilton’s love for F1 and Arsenal, made the champion feel a new kind of victory—the victory of connecting people through shared passions.
In an intimate conversation, Hamilton revealed the keepsakes closest to his heart. His treasures include his inaugural yellow go-kart helmet, painted lovingly by his father, his first Monaco trophy, and the race suit that served as his introduction to the sport’s official circuits. These humble beginnings, these ‘firsts,’ are Hamilton’s most cherished victories—far beyond trophies and medals.
When he steps away from the circuit’s roar, Hamilton immerses himself in another world—a world of art and vintage collections. With a glass of wine in hand, he delves into the stories told through the works of young Black or African artists. And amid this serene atmosphere, he recounts amusingly, was the request to autograph a pair of tiny Japanese boxer shorts. Indeed, making someone’s day is an autograph’s true magic, no matter how quirky the request.
Lastly, energized by the racing talent emerging on the horizon, Hamilton eagerly puts forth his card picks to watch: Kimi Antonelli, Oliver Bearman, and Isack Hadjar—names he predicts will one day grace the trading cards with similar prestige.
The partnership with Fanatics, laden with potential and excitement, mirrors Hamilton’s own journey—an unyielding spirit aiming for innovation, connection, and progress, both on and off the track.
