In a groundbreaking announcement made from the bustling cities of Las Vegas and Tempe, Arizona on May 15, 2024, McFarlane Toys, a revered name in the collectibles industry, has revealed an exciting new partnership with the Ultimate Fighting Championship (UFC), the esteemed combat sports organization known worldwide for its thrilling mixed martial arts events. This collaboration signifies a significant leap into the realms of physical and virtual collectibles, showcasing meticulously crafted figures inspired by the iconic athletes of UFC.
Facilitated by IMG, UFC’s licensing partner, the agreement will give rise to a series of 6-inch collectible figures intricately designed to encapsulate the essence of UFC’s most legendary fighters and their pivotal moments within the octagon. These figures will cater to both traditional collectors, available in physical form, and enthusiasts of virtual collectibles, who will have the option to procure digital versions of these exquisitely detailed figures.
Expressing his enthusiasm for the partnership, Todd McFarlane, the visionary Founder and CEO of McFarlane Toys, shared his excitement for delving into the realm of UFC. “UFC has risen to the forefront as a powerhouse brand in the sports domain, drawing in millions of fans globally with its electrifying events,” articulated McFarlane. “Crafting authentic and detailed figures that capture the vigor and intensity of UFC battles is a thrilling prospect for us, and I eagerly anticipate witnessing these figures embraced by fans far and wide.”
Adding to the conversation, Tracey Bleczinski, the adept Senior Vice President of Global Consumer Products at UFC, underscored the profound bond UFC fans share with the sport and their unwavering desire for genuine and compelling merchandise. “Teaming up with McFarlane Toys, renowned for their expertise in constructing intricate collectible figures, is an ideal match for us. We are delighted to breathe life into our athletes in a manner that resonates with and is cherished by our devoted fan base,” affirmed Bleczinski.
The forthcoming collection of UFC collectible figures is scheduled for launch in the fall of 2024, with distribution planned both online and at selected retail outlets across the globe. Fans will also have the opportunity to acquire digital assets through a dedicated platform at mcfarlanetoys.digital, ensuring a seamless fusion of physical collectibles and digital commodities.
This innovative collaboration is poised to elevate the collectible experience for ardent UFC supporters, granting them a fresh avenue to connect with their beloved athletes and relive the thrill of the octagon through premium, collectible figures that pay homage to the sportsmanship and athleticism embodied by UFC’s illustrious roster.
