New Zealand Rugby and Fanatics Partnership Unveiled

New Zealand Rugby and Fanatics have crafted a groundbreaking partnership that promises to revolutionize the global retail experience for fans of the All Blacks, Black Ferns, and other Teams in Black. The collaboration between the leading rugby organization and the renowned digital sports platform and licensed sports merchandise authority will stretch all the way to 2029, encompassing major tournaments like the 2027 Men’s Rugby World Cup and the 2025 and 2029 Women’s Rugby World Cups.

Fans can anticipate an extensive assortment of official merchandise ranging from the highly coveted 2024 adidas jerseys for the All Blacks and Black Ferns to replica kits, training wear, and a diverse array of licensed products. The partnership aims to heighten the visibility of these successful teams, especially in regions like North America and Asia, by leveraging Fanatics’ extensive global network, which spans over 80 locations and ships to more than 180 countries.

Fanatics will take the reins in exclusively managing New Zealand Rugby’s official eCommerce store, www.allblackshop.com, and will provide the in-stadium retail experience during home tests in New Zealand and abroad. An exciting event awaits in July in San Diego, where the All Blacks are scheduled to clash with Fiji, marking their return to the US after nearly a decade.

Moreover, Fanatics will assume the role of master licensee for New Zealand Rugby consumer products. Leveraging their in-house manufacturing capabilities, Fanatics will craft, distribute, and sell a wide array of premium, unique merchandise for the All Blacks and Black Ferns, ensuring fans have access to the most extensive selection ever seen.

Craig Fenton, Chief Executive at New Zealand Rugby Commercial, expressed his delight about the partnership, stating, “We are thrilled to partner with Fanatics, a leader in their field. With a large fan base worldwide, we are proud to provide all fans, no matter where they’re based, with the opportunity to support our teams through an expanded retail range and a superior shopping experience.” Stephen Dowling, President of International at Fanatics, echoed this sentiment, emphasizing, “The All Blacks and Black Ferns are among the best in the world in terms of performance and fan engagement. We are honored to match this excellence off the field and deliver for fans of the Teams in Black globally.”

The collaboration between New Zealand Rugby and Fanatics promises an unparalleled shopping experience enhanced by a wide range of merchandise options, enabling fans worldwide to proudly show their support for their beloved teams. This alliance strengthens Fanatics’ position as a global leader in sports retail partnerships, adding New Zealand Rugby to their ever-growing list of esteemed rugby partners and further solidifying their presence in the sports merchandise industry.


Related Posts

Richmond Football Club Partners with Fanatics

Richmond Football Club (RFC), the proud winner of 13 AFL Premierships, has recently announced an exclusive long-term partnership with Fanatics, a renowned global digital sports platform. This collaboration…

NSCC Charity Auction at 2024 Convention

The National Sports Collectors Convention (NSCC) is gearing up for its 44th anniversary with a special charity auction set to take place at the 2024 convention. This exciting…

Panini’s Exclusive 2024 Redemption Program At National Sports Collectors Convention

The National Sports Collectors Convention is a haven for sports memorabilia enthusiasts, where collectors come together to indulge in their passion for trading and acquiring rare items. Amidst…

Panini 2023-24 Donruss Soccer Blockchain Release

Soccer fans, mark your calendars for June 28 because Panini is about to drop a digital bombshell – the 2023-24 Donruss Soccer on its Blockchain platform. This highly…

Celebrate Caitlin Clark’s Iconic Moments with Panini Exclusive Set

Every once in a while, the sports world witnesses the rise of a star who revolutionizes their game. Cue Caitlin Clark, the latest basketball sensation captivating fans worldwide….

The Impact of Service Dogs at Sporting Events

Attending sporting events is a time-honored tradition for sports enthusiasts, offering a blend of excitement, adrenaline, and community spirit. However, for individuals with disabilities, the experience can be…