Title: Topps Reclaims UFC Trading Card License in New Deal with Fanatics Collectibles
Subtitle: Topps and Fanatics Collectibles join forces to cater to UFC fans’ passion for collectibles
Meta Description: Topps is back as the leading producer of UFC trading cards in an exciting new partnership with Fanatics Collectibles. UFC enthusiasts can expect an expanded selection of memorabilia and collectibles to fuel their love for the sport.
Topps, the renowned trading card company, is reclaiming its throne as the official producer of UFC trading cards. In a newly announced exclusive multi-year agreement with Fanatics Collectibles, Topps is set to reignite the passion of trading card enthusiasts and mixed martial arts fans. This collaboration, facilitated with the help of UFC’s licensing agent IMG, is a significant milestone for UFC collectibles.
The return of Topps to the UFC trading card market has been eagerly awaited by fans since Panini America took over the license for a brief three-year period starting in 2020. The anticipation for what Topps has in store is palpable, with the highly anticipated 2024 Topps Chrome UFC product scheduled for release on February 28.
Tracey Bleczinski, Senior Vice President of UFC Global Consumer Products, expressed her excitement about the reunion. She acknowledged the strong demand for UFC collectibles driven by the sport’s immense popularity and the star power of its fighters. With the revitalized partnership, UFC fans will have new opportunities to engage with the sport and their favorite athletes through the world of collectibles.
Fanatics Collectibles, led by CEO Mike Mahan, shares in this excitement. Mahan highlights the significant interest in UFC trading cards among collectors and emphasizes his company’s dedication to capturing the essence of the sport’s emerging stars through their trading cards. Leveraging its innovative Fanatics Live platform, Fanatics Collectibles plans to promote the UFC line through athlete interviews and live card breaks featuring fighters. This interactive initiative aims to deepen the connection between fans and fighters, enhancing the collecting experience.
The collaboration between UFC and Fanatics Collectibles is not entirely new. The two entities already have a successful partnership in the realm of memorabilia and apparel, with products available both at events and online through UFC Commerce. With the inclusion of Topps under the Fanatics umbrella, this relationship is poised to flourish further. UFC enthusiasts can look forward to an expanded selection of memorabilia and collectibles to celebrate their love for mixed martial arts.
The return of Topps to the UFC trading card market marks a pivotal moment for collectors and fans alike. As February 28 approaches, anticipation builds for the release of the 2024 Topps Chrome UFC. With their new collaboration, Topps and Fanatics Collectibles aim to capitalize on the vibrant market for UFC collectibles and provide fans with exciting new ways to engage with the sport and its formidable athletes. As the UFC trading card market enters a new chapter, fans can expect a fresh wave of enthusiasm and possibility in the world of collectibles.